Schedule Christmas and New Year WhatsApp Messages (2026)

Christmas Day 2026 falls on a Friday, and so does New Year's Day 2027. It is easy to mean to send greetings and then run out of day. This guide shows how to write the messages in November, schedule them for the right morning, and keep them from reading like a mass mailing. For a sales-focused run, see the seasonal campaign guide.

When should you schedule holiday messages on WhatsApp?

Pick the send time first, then work backwards. Christmas Day is 25 December and New Year's Day is 1 January, both Fridays this year. Write the messages by early December, schedule them a week ahead, and send a test to your own number. Mid-morning usually feels more natural than midnight, though that is our suggestion, not a rule.

If your contacts celebrate on different days or live in different time zones, split them into groups and schedule each group on its own date and time. Customers who keep other holidays may like a different greeting, so a separate list for them takes only a few minutes.

What should a holiday WhatsApp message say?

Keep it short, warm and specific. Name the person, say one real thing about the year, and wish them well. Leave out the sales pitch unless you are clear that it is a promotion. A greeting that quietly asks for a purchase may get blocked, so keep the two apart.

A message you can copy and change:

Hi {First Name}, wishing you a calm Christmas and a good start to 2027. Thank you for working with us this year. If you ever want to talk about next year, just reply here.

A shorter one for a New Year's Day greeting:

Happy New Year, {First Name}. Here is to a good 2027. Our team is back on 5 January.

Replace the dates with your own. Do not add a link unless you need one.

How do you schedule Christmas and New Year messages in Blueticks?

Import your contacts as an audience, write the message once with a name token, and choose the start date and time in the Timing step. Blueticks then sends from your WhatsApp connection at that time. By default each contact goes out 7 seconds after the previous one, so a long list takes a while to finish.

1. Import your contacts as an audience from a CSV, XLSX or XLS file, a Google Sheet or your WhatsApp contacts. One audience per group makes scheduling easier.
2. Match the columns in your file to the audience fields. Make sure first names have their own column.
3. Create a campaign from the audience and write the message in the Message step. Use {First Name} where the name goes.
4. In Timing, set the date and time for each greeting. Make one campaign for Christmas and another for New Year.
5. Create a second audience that contains only your own number, and send both messages to it first. Read them on your phone.
6. Leave the real campaigns scheduled and check on them the day before.

Common mistake: sending to the whole list without checking that every row has a first name. A contact with an empty name cell receives "Hi ," with the name missing. Fill the blanks or move those contacts to a separate audience with a nameless greeting.

Blueticks sends from the WhatsApp connection on your account, so check that your connection is working before the day. The guide to scheduled messages when your phone or computer is off explains what that means on each setup. Blueticks runs on your own WhatsApp number and is not affiliated with WhatsApp or Meta, and no tool can promise WhatsApp will never limit a number. When you are ready, start with your own number.

How do you keep holiday messages from feeling like spam?

Message people who know you and would expect to hear from you, and honour any request to stop. WhatsApp's Business Messaging Policy says users can block or report businesses, and that it may limit how many messages a business can send based on that feedback.

• Send only to people who gave you their number and have been in touch with you.
• Remove anyone who asked you to stop before you import a refreshed list.
• Keep it to one greeting per holiday. That is our suggestion, and fewer messages means fewer reasons to be blocked.
• Reply to answers yourself. A greeting that gets a warm reply and then silence feels worse than none.

For the numbers WhatsApp publishes on broadcast size, see WhatsApp broadcast limits explained.

FAQ

Can I schedule a WhatsApp message for Christmas Day?

Yes, in Blueticks you choose any future date and time in the Timing step. Check that your WhatsApp connection is working before the day. Schedule it a week ahead and send a test to your own number first.

Should a Christmas greeting include an offer?

That is your call, but a plain greeting works better as a plain greeting. If you do want to run a promotion, send it as its own message with its own purpose, as described in the seasonal campaign guide.

How long does a big list take to send?

By default, each contact goes out 7 seconds after the previous one. A list of 500 takes about 58 minutes from the first message to the last. Start large lists early enough that the last greeting still lands on the day.

What if someone replies to my greeting?

Reply yourself, in your own words. A reply is a real conversation, and it is the point of sending a greeting at all.

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Sources read on 2026-11-12: the WhatsApp Business Messaging Policy (last updated 23 September 2026) and the Blueticks campaign, audience and scheduler screens and settings. Blueticks is not affiliated with WhatsApp or Meta.