Don't Lose Black Friday Leads on WhatsApp: An Agent, a Bulk Campaign and Claude (2026)

A shopper sees your Black Friday offer, taps the WhatsApp link and writes "is this still available?" You are packing orders. The reply comes three hours later, and by then they have bought somewhere else. Black Friday 2026 is Friday 27 November, and the chats that decide your sale arrive on that day, in clumps, at hours you are not at your phone.

You need three things before it starts: someone to answer the first message, a way to reach the customers who already said yes to hearing from you, and a faster way to run both. Here is how to cover each on your own WhatsApp number with Blueticks.

How do you answer new Black Friday chats when you are busy?

Put an AI agent on the number your customers already write to. It replies only from the text you give it, so it can cover the repeat questions and hand the rest to you. The agent lives in the Blueticks app: you paste your answers into the knowledge box, choose which chats it covers, and turn it on.

Four settings decide whether it helps or hurts:

• Answer only from the knowledge. Tick "Answer only from the knowledge above". It is off by default. With it on, a question your text does not cover gets "I don't have that information" and a handoff offer, not an invented answer.
• New chats. "Respond to new incoming chats" is off by default. A lead who writes first is not on your list, so with it off the agent stays silent on exactly the people you want.
• Takeover. When you type in a chat yourself, the agent pauses in that chat. The default resume time is 120 minutes of your silence.
• Test first. There is no customer-facing test button. Message your number from a second phone and check the answers against your text.

The agent has no order lookup, inventory or payment integration. Order status and payment problems must go to a person, and your knowledge text should say so. The full setup, step by step, is in the Black Friday customer questions guide. If your goal is qualifying leads rather than answering questions, see the lead qualification guide.

How do you reach your opted-in customers with a bulk WhatsApp campaign?

Use a campaign, not a broadcast list. The native broadcast list is capped at 256 contacts, and only people who saved your number receive the message. A Blueticks campaign has no 256 cap and does not need recipients to have saved you. The bulk messaging guide walks through both paths.

Send only to people who agreed to hear from you. WhatsApp's Business Messaging Policy requires opt-in, and repeated violations lead to restrictions and bans. A sale announcement to last year's customers who asked for updates is fine. A purchased list is not.

Before the real send, run the same text on a list of one:

1. Make an audience containing only your own number.
2. Send the campaign text to it and read the message on your phone.
3. If you use tokens like {firstName}, check the name landed in the right place.
4. Only then send to the real audience.

Campaign sends are spaced about 7 seconds apart by default, and you can switch on a randomized gap between 5 and 120 seconds. Start with a small batch and check that it lands before you send the rest. Bulk campaigns are available on the Free plan with a "Powered by Blueticks" footer, and the paid plans remove the footer. The campaign sends from the engine connected to your account, so it must be online.

How do you run the agent and the campaign from Claude?

Connect Claude to WhatsApp with the Blueticks connector, then ask in plain language. In Claude, add a custom connector with the URL https://api.blueticks.co/mcp and approve access with a Blueticks login. There is nothing to install and no API key to store, and you can revoke access any time. The connection guide has the steps, including the API-key route for Claude Code and Cursor.

Once connected, Claude can read your chats and build campaigns from your instructions. Useful asks in the sale week:

• "Summarize the open questions in my most recent chats."
• "Create an audience called 'BF test, me only' with my number and show it to me."
• "Create the campaign with this text for that audience, show me the audience and the text, and wait for my yes."

Two cautions. Creating a campaign sends messages to every contact in the audience, and a sent message cannot be taken back. Read the audience name, the text and the number of contacts every time Claude asks for approval, and avoid "Allow always" for a connector that can send. And ask for a read-only task first, so you see the connection work before anything goes out. Personalizing a campaign with Claude covers tokens, missing fields, and how to pause or cancel.

What is the Blueticks Black Friday offer?

For Black Friday 2026, annual plans come with 2 months free on your first year, which is 16.67% off the first yearly invoice. The code is BF2026, and it is valid through Cyber Monday, 30 November 2026.

• It applies to annual plans only. A monthly cart does not take it.
• It applies to the first yearly invoice. Renewals are at full price.
• Open the offer to have the code and the yearly period filled in.

Check blueticks.co/pricing for current plan prices. If you want to try the agent and the campaign before you commit, start free.

What should you do this week?

1. Write answers to your five repeat questions and load them as the agent's knowledge.
2. Tick the answer-only switch and "Respond to new incoming chats", then test from a second phone.
3. Build your opted-in audience and send the campaign to a list of one.
4. Connect Claude if you want to run it by instruction.
5. Decide who takes over chats on the day, and when.

FAQ

Can an AI agent answer Black Friday questions on my own WhatsApp number?

Yes. Blueticks runs the agent on the number you already use. It answers from the knowledge you write, and stops in any chat where you start typing.

Is there a limit on how many people I can message in a campaign?

There is no 256-contact cap like the native broadcast list has. Send only to opted-in contacts, start with a small batch, and keep to WhatsApp's policy.

Does the BF2026 code work on monthly plans?

No. It applies to annual plans only, and to the first yearly invoice.

Can Claude send my campaign without asking me?

Not reliably. Anthropic's custom connector guide says Claude can use connector tools without further approval during Research, so use a normal chat and read the audience, text and contact count before you allow a send.